We are starting a new medical equipment company that will cater to price conscious buyers of diagnostic equipment such as ECG and ultrasound machines. Our products will be the best coming from China and we will also sell good refurbished or 2nd hand equipment. We will not be selling low quality equipment.
Our target customers are owners of small diagnostic companies and doctors who use the equipment in their own clinics. Hence, we are going direct to decision makers who are at the same time the users of the same equipment. We are NOT going to address high-end markets such as medical centers where the buying process is complex.
We do not like to advertise China-made or refurbished in our name. We want our customers look at the quality first. Hence, Quality, Value for Money, Professional Service is our main focus and hopefully seen clearly in the name.

Tags: Company, Equipment, Good, Medical, Name, What

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