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What Routine Do You Use When Marketing Medical Equipment To A Doctor?

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4 Responses to “What Routine Do You Use When Marketing Medical Equipment To A Doctor?”

  1. Confused Says:

    First, know your product well and its customers. Yes, the doctor must see the need for it and how it can benefit his practice, and ultimately, his patients. Be a resource for the doctor. Golden rule: Make good relationships! Generally, people buy from people they like.

  2. calmlike Says:

    Doctors are hard sellers, I mean some products are real luxuries to them. Expect to sometimes travel outside of your area inorder to make a sell. I would suggest you keep a list of really successfull doctors in your area, and not bother them when they are busy study them and pic a very slow day for them to hock your wares. Good luck

  3. constant Says:

    Have your company put on a seminar in a really wonderful resort [golf course, spa, great scenery, etc.] and make the pitch with a mai-tai in one hand and a company brochure in the other.

  4. Justme Says:

    make sure a they need it . b you know all the benefits tell them the benefits and if you have done your homework they will buy it.

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