Comments on: What Routine Do You Use When Marketing Medical Equipment To A Doctor?

By: Justme

Justme — Fri, 30 Oct 2009 04:57:17 +0000

make sure a they need it . b you know all the benefits tell them the benefits and if you have done your homework they will buy it.

By: constant

constant — Thu, 29 Oct 2009 22:00:38 +0000

Have your company put on a seminar in a really wonderful resort [golf course, spa, great scenery, etc.] and make the pitch with a mai-tai in one hand and a company brochure in the other.

By: calmlike

calmlike — Thu, 29 Oct 2009 20:30:05 +0000

Doctors are hard sellers, I mean some products are real luxuries to them. Expect to sometimes travel outside of your area inorder to make a sell. I would suggest you keep a list of really successfull doctors in your area, and not bother them when they are busy study them and pic a very slow day for them to hock your wares. Good luck

By: Confused

Confused — Thu, 29 Oct 2009 16:35:25 +0000

First, know your product well and its customers. Yes, the doctor must see the need for it and how it can benefit his practice, and ultimately, his patients. Be a resource for the doctor. Golden rule: Make good relationships! Generally, people buy from people they like.